The Age of Advertising: The Voice of the Operator: New York Telephone Company – Another Big Day for Long Distance!

An advertisement for the New York Telephone Company, appearing in The New York Times in the latter part of the Second World War.  

Of note: The early style rotary phone.

Of note: Manufacturing. That is, physical manufacturing! “And when the factories that make switchboards – now busy producing war communications equipment – resume peacetime production, it will take time to manufacture the quality needed, and still more time to fit the new switchboards to existing central offices.”

Of note: The reference to the Red Cross, consistent with the tenor of the (war) times.

Of note: Could Mr. New York Telephone be a distant cousin of Reddy Kilowatt? (!)

TODAY

Another Big Day for Long Distance

THEY’RE all big days for Long Distance these days.  Our job is to take them in stride and get your calls through without waiting.

Most of the time it works out that way, but sometime there’s an extra big crowd on some circuits.

Then Long Distance will say – “Please limit your call to 5 minutes.”

NEW YORK TELEPHONE COMPANY

To Girls and Young Women in the New York City area: The telephone company offers opportunities to help put the calls through – as operators and clerks.  Call or Dial “Operator” and ask for “Enterprise Ten Thousand”.  No change.  

The Age of Advertising: The Voice of the Operator: New York Telephone Company – Long-Distance Calling!

This WW II-era advertisement from New York Telephone is a reminder of the enormous changes in the nature, quality, and ease electronic communication compared with prior decades. What was formerly limited – in time and distance – is now near-ubiquitous; near-instantaneous.

Like the other New York Telephone ad displayed at this blog, the “center” of this advertisement features a telephone operator wearing a headset and microphone.

The text (presented below) is accompanied by sketches of a soldier, a businessman or professional in a managerial position, a younger businessman or factory manager, a clergyman, and, the national capital.

Of particular interest in the ad are the rotary (!) telephone and stopwatch. The message: “Time is limited.”

When the long-distance lines are extra-busy, the operator must say:

PLEASE LIMIT YOUR CALL TO 5 MINUTES, OTHERS ARE WAITING.

Imagine the number of long distance calls required to train and equip a division of troops, then move the men to their embarkation point.

Think of the many more calls necessary for war production and supplying our armed forces overseas.

It’s easy to see why these calls will often overcrowd the long distance lines. Yet we all want every such call to go through quickly.

You can help by making your long distance call as brief as possible when the traffic is heavy. Sometimes, when there is an extra rush of calls, the operator may ask you to limit your call to five minutes.

We know you’ll be glad to cooperate in this mutual effort to speed vital war messages.

NEW YORK TELEPHONE COMPANY

 

The Age of Advertising: The Voice of the Operator: New York Telephone Company – 1945

New York Telephone, circa 1945: Putting a human face and a human voice in communications. (Hey, it’s better than voicemail.)  

SHE STILL HAS “THE VOICE WITH A SMILE”

     War traffic keeps her busier than ever but she manages to keep calm and pleasant.

     She still has “The Voice With A Smile” even when the lights are thick on the Long Distance switchboard and the circuits are crowded.  Even when she has to ask you to –

     “Please limit your call to 5 minutes.  Others are waiting.”

     That’s to help everybody get better service and you couldn’t ask for a better reason than that.

NEW YORK TELEPHONE COMPANY