The Age of Advertising: There’s a Ford in Your Future! – Announcing the New 1946 Ford

This advertisement appeared in The New York Times some time in early to mid-1946.  As described at Wikipedia, “The Ford car was thoroughly updated in 1941, in preparation for a time of unpredictability surrounding World War II.  The 1941 design would continue in an aborted 1942 model year and would be restarted in 1946 and produced until 1948 when the more modern 1949 Fords were ready.  During the initial year of this car, it evolved considerably.” 

As befitting the year, the ad is direct, simple, and above all, optimistic.

It was found, at random, while reviewing the Times – “to see what I could see” – for news articles pertaining to the Second World War.  Of which, inevitably, there were many.

          Announcing the NEW
                     1946 FORD

*Smartest Ford ever built
*More new developments than most pre-war yearly models
*Greater economy
*Longer life
*New, finer performance – 100 h.p. V-8 engine 90 h.p. 6 cyl. engine
*Extra-big hydraulic brakes for quick, quiet stops
*New, full-cushioned ride

There’s a  in your future!

It’s not only the smartest Ford ever built, but in every way the finest.  Advancements everywhere you look.  Rich and roomy two-tone interiors…  Horsepower stepped up from 90 to 100 – plus still more over-all economy…  New performance and ease of handling…:  New springing for a full-cushioned, level ride.  Brakes are newly-designed, self-centering hydraulics, extra large for quick, smooth, quiet stops…  Around the block or across the country, here’s a car you’ll drive with pride – and constant pleasure.  FORD MOTOR COMPANY.

ON DISPLAY AT 54TH AND BROADWAY AND AT YOUR FORD DEALERS.

Go for a drive…

1941 Ford (manufactured in 1942, and then from 1946 to 1948)