Fantastic Universe, October, 1959 [Virgil W. Finlay]

Now, where have we seen a forlorn robot before?  Let’s try Edd Emshwiller’s cover for the October, 1955, issue of Astounding Science Fiction … though the robot in that case seems far more in a state of bewildered befuddlement than permanent peril!  As, per Virgil Finlay’s cover for the October, 1959 issue of Fantastic Universe.  This is entirely unlike Mel Hunter’s cover illustrations for The Magazine of Fantasy and Science Fiction during the 1950s and 60s, which were whimsical and ironic in their portrayals of mechanical men.

Fantastic Universe was a regular venue for Virgil Finlay’s interior illustrations during the late 1950s, as per the two examples below.  Though the magazine’s digest format by nature restricted the size and impact of his work, what he created in that limited literary “landscape” was still impressive. 

As per the two examples below.

Illustration for “Condemned to Death”, by Poul Anderson

(page 34)

Illustration for “The Planet of Heavenly Joy” by John Ruland

(page 94)

Marks of the Trade: The Viking Press – Sailing to Imagination

The world of publishing stands for many things.  Or, more aptly phrased, many things stand for the world of publishing, such as dogs, roosters, kangaroos (and cardinals), as well as monuments.

Another well-known symbol – colophon, as it were – in the publishing world is the Viking longboat, the symbol since 1925 of the Viking Press, founded in March of that year by Harold K. Guinzburg and George S. Oppenheimer.  As described by Brian LaRossa at Design Observer, “…[Guinzburg] envisioned the Half Moon Press, named after Henry Hudson’s famed flyboat.  He hired Rockwell Kent to render the vessel but Kent delivered what could only be interpreted as a Viking longboat.  Though initially angry that Kent had missed the mark by such a wide berth, Guinzburg eventually embraced the Viking ship and name for its associations with enterprise, adventure, and exploration in publishing.”   

Viking having been part of Penguin since 1975, its longboat has been retained as the imprint’s colophon, nicely displayed in color (with a penguin atop the deck) at the Viking Penguin website.  Here it is:

Five examples of Viking’s colophon – spanning the late 1940s through the late 1990s – follow below.  Though there are obvious and necessary consistencies in the symbol’s design, note the subtle (and not-so-subtle) variations in detail and shape apparent when comparing these examples, most notably in regard to the colophon used in The Portable Plato.  The longboat in this 1948 example is of a much simpler design, with the background displaying stars and waves – the ocean – comprising an appreciable part of the symbol.  In subsequent years, the largest variation is in rays of the sun (I guess it’s the sun?!) that form the “rim” of the colophon, which differ in density and depth across the years.

Regardless, I like them all.  My favorite is the colophon as used for The Story of Ernie Pyle.  

Regardfull, I’ve read two of the five books below:  Rick DeMarinis’ The Coming Triumph of the Free World, and, Alan Isler’s The Bacon Fancier, both collections of truly wonderful short – and meaningful – stories.

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The Portable Plato
The Most Famous Works of The Most Influential Mind
in Western Philosophy
Protagoras
Phaedo -Symposium
The Republic
All Complete

…edited by Scott Buchanan (1965 (1948))

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The Story of Ernie Pyle, by Lee G. Miller (1950)

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Bugles and a Tiger – A Volume of Autobiography, by John Masters (1956)

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The Coming Triumph of the Free World, by Rick DeMarinis (1988)

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The Bacon Fancier, by Alan Isler (1997)

I

II

Sailing Even Further…

Viking Press, at…

Wikipedia

Fonts in Use

… “Undercover Branding”, at Design Observer

Viking Press is Sold to Penguin Books, by Alden Whitman, November 11, 1975 (The New York Times)

… “The Viking Ship“, in ALA Bulletin, V 50, N 8, pp 493-497, September, 1956 (via JSTOR)